Care Mate

Problem

Users struggled with three major areas in existing e-pharma apps:

1. Confusing navigation - Unclear instructions, overwhelming medicine details, and a complicated add-to-cart process.

2. Lack of Personalization - Users have different health needs, but the apps treat everyone the same instead of offering tailored recommendations.

3. Lack of urgency - During emergencies, there is limited support and no reliable option for fast or priority delivery.

These gaps significantly impacted conversion and repeat usage.
The challenge was to design an experience that reduces uncertainty and increases confidence at every step.

Solution

The solution for Care Mate focused on reducing uncertainty and simplifying tasks across the medicine-ordering journey. The solution focuses on understanding and prioritizing users’ needs and behaviors based on urgency, preferences, and other relevant factors.

Adding personalized tools and AI recommendations to help users ease the workflow and get medicines on time.